The challenge
We were asked by Mercedes-Benz to create new ideas for developing the partnership with global NGO Laureus Sport for Good Foundation to mark the 20th anniversary of this pioneering partnership.
The programme
We recognised that energy and engagement from the outset was critical, and we designed two high energy innovation sessions in New York and Oslo for Mercedes Benz key influencers, which captured imaginations and led to some high quality insights.
These were delivered in parallel with a global stakeholder consultation exercise, listening in to the strengths and opportunities for the partnership from diverse perspectives.
We utilised these insights to make strategic recommendations for the partnership with Laureus to continue adding value to both organisations over the next 3-5 years – and beyond.
I asked CoCreate to design and deliver a key strategic Sustainability Session for our international Brand Ambassadors… and from the feedback you achieved our goals for this event 100%!
Anita Greiner, Manager Branded Entertainment / Executive Director Laureus bei Daimler AG
I appreciated the CoCreate team’s ideas, way of preparation, energy and problem solving when we had some unexpected challenges. Based on this very positive experience we decided to continue working with CoCreate on future Sustainability initiatives.