The challenge
We were asked by Mercedes-Benz to support an event in Oslo to mark the launch of their new EQ Electric Car. The event gathered together international Mercedes-Benz Brand Ambassadors – a variety of athletes, musicians, artists and influencers, all selected to promote the MB brand worldwide.
Our task was to work with Brand Ambassadors to create new ideas for building Sustainability into Mercedes-Benz’s strategic partnership with global NGO Laureus Sport for Good Foundation.
The programme
We recognised that energy and engagement from the outset was critical, and we designed a fully immersive event, supported by multi-media resources, a quiz show and a high energy Innovation session building on Agile principles. The session captured imaginations and led to some high quality ideas for continuing to develop the partnership, converting many of the Brand Ambassadors into on-going supporters of the partnership,
I asked CoCreate to design and deliver a key strategic Sustainability Session for our international Brand Ambassadors…and from the feedback you achieved our goals for this event 100%!
Anita Greiner, Manager Branded Entertainment / Executive Director Laureus bei Daimler AG
I appreciated the CoCreate teams ideas, way of preparation, energy and problem solving when we had some unexpected challenges. Based on this very positive experience we decided to continue working with CoCreate on future Sustainability initiatives.